Tailored Excellence from Melbourne
Bespoke menswear, sustainable manufacturing & expert consulting
Our Story
Founded in 1998 within Melbourne’s vibrant laneway culture, Southern Style Apparel began as a modest two-person atelier specialising in bespoke business suits. Over two decades later, we’ve grown into a full-service fashion house marrying heritage craftsmanship with digital pattern engineering. Every stitch remains a love letter to the confident modern Australian gentleman.
Our mission is simple—empower confidence through garments that fit perfectly, look exceptional and respect our planet. From farm-traceable merino wool to carbon-neutral logistics, we’re proof that luxury and responsibility can share the same lapel.


Our Services
The Bespoke Journey
Precision Meets Innovation
- Automated Gerber CAD-CAM cutting for 0.2 mm accuracy and 12 % fabric waste reduction.
- ERP-integrated production tracking giving clients live order status, 24/7.
- Laser-etched pattern marking ensuring consistent replication across batches.


Sustainability Commitments
OEKO-TEX Standard 100
All dyes and trims are independently tested free from harmful substances.
B Corp Pending
We’re on track to become one of Australia’s first B Corp menswear labels.
Carbon Neutral Certified
Each garment’s footprint is offset through Gold-Standard reforestation projects.
Organic Fabric Usage
Water Saved per Suit
Annual CO₂ Offset
- Sourcing GOTS-certified organic cotton and traceable Australian merino wool.
- Water-saving dyeing technology reducing consumption by 32 %.
- Plastic-free packaging using recycled kraft boxes and cornstarch garment bags.


Wholesale Program
Partner with an Australian manufacturer who understands quality and timelines.
- • Low MOQ starting at 50 units per style
- • Private label & drop shipping options
- • Dedicated account manager & design support
- • Flexible payment terms and global logistics
What Our Clients Say
Meet the Team
Lookbook
Insights & Articles
Get in Touch
Address: Suite 5, 78 King William Street, Melbourne, VIC 3000, Australia
Phone: +61 3 9654 2211
Email: info@
Hours: Mon–Fri 9 am–6 pm, Sat 10 am–4 pm
