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Southern Style

Tailored Excellence from Melbourne

Bespoke menswear, sustainable manufacturing & expert consulting

Our Story

Founded in 1998 within Melbourne’s vibrant laneway culture, Southern Style Apparel began as a modest two-person atelier specialising in bespoke business suits. Over two decades later, we’ve grown into a full-service fashion house marrying heritage craftsmanship with digital pattern engineering. Every stitch remains a love letter to the confident modern Australian gentleman.

Our mission is simple—empower confidence through garments that fit perfectly, look exceptional and respect our planet. From farm-traceable merino wool to carbon-neutral logistics, we’re proof that luxury and responsibility can share the same lapel.

25+ Years Crafting Menswear
4 Global Distribution Hubs
98% Client Satisfaction Rate
Tailors at work in Southern Style's Melbourne workshop Southern Style's contemporary Collins Street showroom

Our Services

The Bespoke Journey

Precision Meets Innovation

  • Automated Gerber CAD-CAM cutting for 0.2 mm accuracy and 12 % fabric waste reduction.
  • ERP-integrated production tracking giving clients live order status, 24/7.
  • Laser-etched pattern marking ensuring consistent replication across batches.
Computer-guided fabric cutting machine Premium merino fabrics stacked neatly

Sustainability Commitments

OEKO-TEX Standard 100

All dyes and trims are independently tested free from harmful substances.

B Corp Pending

We’re on track to become one of Australia’s first B Corp menswear labels.

Carbon Neutral Certified

Each garment’s footprint is offset through Gold-Standard reforestation projects.

72%

Organic Fabric Usage

41 L

Water Saved per Suit

38 t

Annual CO₂ Offset

  • Sourcing GOTS-certified organic cotton and traceable Australian merino wool.
  • Water-saving dyeing technology reducing consumption by 32 %.
  • Plastic-free packaging using recycled kraft boxes and cornstarch garment bags.
Organic cotton fields at dawn Closed-loop water dyeing system

Autumn / Winter Collection

Wholesale Program

Partner with an Australian manufacturer who understands quality and timelines.

  • • Low MOQ starting at 50 units per style
  • • Private label & drop shipping options
  • • Dedicated account manager & design support
  • • Flexible payment terms and global logistics

What Our Clients Say

Meet the Team

Lookbook

Insights & Articles

Get in Touch

Address: Suite 5, 78 King William Street, Melbourne, VIC 3000, Australia

Phone: +61 3 9654 2211

Email: info@

Hours: Mon–Fri 9 am–6 pm, Sat 10 am–4 pm

Map of Southern Style showroom in Melbourne

Ready for Your Perfect Fit?

Book a Fitting Today