Privacy Policy

At Southern Style Apparel Pty Ltd, we respect your privacy and are committed to protecting your personal information when you use our online platform, retail services, or engage with our custom tailoring, wholesale, and consulting offerings.

Information We Collect

We collect information necessary to provide and improve our services, including but not limited to:

• Personal identification data such as name, contact details, and mailing address.
• Payment and billing information for purchases and orders.
• Order history and preferences related to custom tailoring and wholesale services.
• Usage data from interactions with our website and e-commerce platform.

How We Use Your Information

We use collected data to:

• Process and fulfil orders, including custom tailoring requests.
• Manage wholesale accounts and business relationships.
• Provide customer support and respond to inquiries.
• Improve and personalise our services and product offerings.
• Comply with legal obligations and protect against fraud.

Legal Basis for Processing

We process your personal data on the following lawful bases:

• Contractual necessity to provide our services and complete transactions.
• Your consent, where required for marketing and promotional communications.
• Compliance with legal obligations under Australian and international laws.
• Legitimate interests such as fraud prevention and improving user experience.

Information Sharing and Disclosure

We do not sell your personal data. We may share information with trusted third parties to enable our services, including:

• Shipping and payment processors to complete orders.
• Wholesale partners and manufacturers as needed for service fulfilment.
• Legal authorities when required by law or to protect our legal rights.

Data Retention

We retain personal data only as long as necessary to fulfill the purposes outlined or comply with legal requirements. When data is no longer needed, it will be securely deleted or anonymized.

Your Rights

In accordance with the GDPR and Australian Privacy Principles, you have the right to:

• Access the personal data we hold about you.
• Request corrections to inaccurate or incomplete data.
• Request deletion or restriction of your data subject to legal obligations.
• Object to direct marketing and automated decision-making.
• Withdraw consent to data processing where applicable.

Data Security

We implement industry-standard technical and organisational measures to safeguard your personal data against unauthorised access, disclosure, or loss.

International Transfers

If your data is transferred outside Australia, we ensure appropriate safeguards are in place to maintain compliance with privacy laws.

Cookies and Tracking

Our online platform uses cookies and similar technologies to enhance user experience, analyse usage, and support e-commerce functionality. You can manage cookie preferences via your browser settings.

Contact Us

If you have questions or wish to exercise your data rights, please contact our Privacy Officer at:

We reserve the right to update this policy to reflect changes in legal requirements or our practices. Continued use of our services constitutes acceptance of any updates.